A group of staff from Nippon Paint’s “Color, Way of love” charity project and China Daily, a new partner in Nippon Paint’s charity project, visited a Hope Primary School in Dongxiang County, northwest China’s Gansu Province, on March 26. This marked a new chapter for Nippon Paint’s CSR project in 2015. When Nippon Paint China …
Nippon Paint Practices Corporate Social Responsibility in NW China Read More »
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: Cahya Mata …
With completion of a year for enactment of new Companies Act and notification of rules for Corporate Social Responsibility (CSR) spending, a lot of action is expected on the grounds in the current fiscal. In an interview, Dr Bhaskar Chatterjee, director general and CEO of Indian Institute of Corporate Affairs, Ministry of Corporate Affairs, explains …
Creating enabling environment for CSR spending in India Read More »
A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one thing …
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed.This is especially the case if the company’s …
