Embracing negative comments and two-way communication can help corporations enhance consumers’ trust when it comes to corporate social responsibility (CSR), a study has found. According to researchers at the University of Minnesota and Youngstown State University, people may appreciate a company for being transparent and honest rather than exaggerating its socially responsible practices.
Bharti Airtel Africa’s Vice President for Corporate Communications and Corporate Social Responsibility (CSR), Michael Okwiri won the CSR Leadership Award at the Africa CSR Leadership Awards in December. He sheds light on their projects Many people see Corporate Social Responsibility as giving back to the community. Is that the case? Not completely true. CSR …
Regardless of what The Apprentice teaches us, it pays to be ethical in business. Even the smallest start-ups can put good causes at the very centre of their business plans, creating a win-win situation for all. Corporate social responsibility (CSR) is a business discipline that is sometimes viewed with cynicism. It’s also seen as something …
Why CSR Is For Small Businesses, Not Just Corporates Read More »
Transparency, sustainability and purpose beyond profit are more than just buzzwords for the advertising industry these days.Rather, they underline how the corporate social responsibility movement (demanded by consumers) has evolved over the past decade, according to research by Havas Worldwide.
Giving back to the community or a cause your employees are passionate about can be an invaluable part of your company’s culture — instilling a sense of purpose and bonding your team together. But because building a healthy sustainable business is a full-time job in itself, incorporating social good in on top of that can …
How to Run a Socially Responsible Business That’s Not Phony Read More »
