Women less likely to join a company with a bad reputation According to the annual corporate reputation survey, if unemployed, 86 percent of American females said they would not join a company with a bad reputation, compared to only 67 percent of American males.These results indicate how important a good reputation is for a company. …
Corporate Reputation Affects Talent Acquisition – Survey Report Read More »
The basic philosophy of Corporate Social Responsibility for an organization has to be “enlightened self-interest”. In an age of rapid and pervasive globalization, modern organizations are struggling hard to survive and grow in a rapidly changing business scenario fraught with uncertainty, recession and turbulence. When the profit motive appears to be the dominant drive …
Businesses are more concerned about the impact on their brand than actually doing good. For many businesses, corporate social responsibility (CSR) has become a series of meaningless buzzwords, like ‘caring’, ‘sharing’, and ‘authentic,’ lamented Matthew Taylor in a recent column for MT. New research suggests he might have a point.
A tick-box, siloed approach to CSR does more harm than good – businesses have to really mean it. How poignant that a former BP chief executive should come out so strongly in favour of ethical business. It could be a personal epiphany of course – a moment of introspection following a hugely successful career built …
Corporates have realised the need of conservation of resources in order to serve the consumers in decades to come. Across the globe, buyer behaviour is undergoing rapid changes, compelling brands across verticals to adjust and adapt to an interactive and technologically-advanced world. According to reports on buying behaviour of Indian consumers by KPMG, the customer …
