One of the country’s more ubiquitous companies, Mahindra also happens to be one of the most active and visible so far as corporate social responsibility (CSR) is concerned. Much before the famous CSR ruling of the 2013 Companies Act came into existence, Mahindra had pledged 1 per cent of its PAT to CSR activities …
The Good Report 2015, a collaboration between ACT Responsible and The Gunn Report, which celebrates the best campaigns for social responsibility, has announced that the ‘Human Traffic Signs’ from MullenLowe China for General Motors, is the number one campaign. There were 1474 campaigns, produced by 866 agencies for 1090 advertisers from 82 countries, evaluated from …
Starbucks CEO Howard Shultz on how corporate social responsibility builds the bottom line, and personal responsibility builds our country. “I guess I’m more of a sh*t than I realized,” a journalist was overheard saying at the Starbucks Annual Shareholder’s Meeting. “I could never work at Starbucks; the people who work here are just so excited about …
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A silver lining amid the dark clouds came in Telangana State when the State government issued a GO for the implementation of corporate social responsibility (CSR). That was a welcome move despite it not being able to solve the problem in its totality. Though inadequate, gaps could be effectively filled even if 40 per …
A study finds that leaders consider social responsibility as a good tool for employee engagement Linking a firm’s social responsibility objectives with leadership development can improve employee engagement, says a global study released by the Hay Group division of the world’s biggest executive search firm Korn Ferry on 31 March.
