This industrialist couple was born and brought up in England but chose to come to India to earn their livelihood and engage themselves in some philanthropic works also. Septuagenarian Parkash Chander Sondhi and his better half Neena Sondhi, Director of Corporate Social Responsibility with sports goods manufacturing company FC Sondhi and Co (India) Pvt …
With the market growing steadily from one year to another, the Romanian CSR scene is becoming more mature as companies look for long-term interventions rather than quick-fix actions. With their focus on the sustainability of the projects they implement, they’re starting to look more carefully at the NGOs they choose as their long-term partners.
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives. Unfortunately some think first about the costs and assume that your prices will have been inflated to finance CSR.
There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the …
How CSR Can Make a Perceptual Difference to a Brand Read More »
As Maharashtra reels under drought, firms operating in the state should look beyond short-term solutions. On 30 April, Etihad Airways announced that it will forego the traditional water cannon salute for the maiden flight of its Airbus A380 to Mumbai on 1 May. Provided by airports to mark the arrival of a first flight, …
Proactive rather than reactive CSR efforts needed Read More »
