Its been an interesting year. so far. In just the first six months two large companies have faced the wrath of customers, activists, regulators and shareholders. The customer is taking control. No longer just passive consumers, the customer expects a dialogue, specially when it comes to socially responsible activities. The brand is no longer what …
When it comes to corporate philanthropy, this is more than just an exciting time. It’s an historic one.The movement to reimagine the social purpose of business is accelerating at lightning speed, spinning off a renaissance of entrepreneurship that’s exhilarating to behold. This wave of corporate creativity for good is transforming the relationship that businesses have …
The world’s top-performing CEO isn’t a household name. In fact, Lars Rebien Sørensen doesn’t even look like a big-time global executive. We recently traveled to the quiet town of Ridgefield, Connecticut, to meet with the CEO of the Danish pharmaceutical giant Novo Nordisk at his lakefront summer home. He met us in shorts, sandals, and …
HBR Top performing CEOs of the World – ESG Rules Read More »
There are plenty of resources out there that let you compare prices to get the best deal on a product. But bargain hunting isn’t everyone’s modus operandi. These days, more and more people would rather shop with a clear conscience than save a buck or two on morally tainted goods.The trouble is that it can …
Throughout 2015, corporate social responsibility (CSR) has been a favorite buzzword for businesses across numerous industries. And while all CSR initiatives should be genuine, there’s nothing wrong with considering how they impact brand image and affect customer loyalty.Research Identifies Connection There’s no doubt that CSR plays a role in customer loyalty and profitability, but by …
Do CSR Initiatives Play a Role in Customer Loyalty? Read More »
