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The ROI of CSR – How one company generated $600 million return

Any successful CSR program produces positive returns to employees. We’ve all seen research showing how a company’s sustainability program creates a more satisfied and committed workforce. We intuitively understand how this happens: If you feel engaged in your company’s mission, you’re probably happy to work hard on its behalf. This is true for a growing …

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For Big Impact, You Need These Unlikely Business Allies

In the business world, there are clear signs that large corporations and social impact organizations are developing new types of strategic relationships that challenge the traditional concept of corporate social responsibility. These social impact partnerships, which focus on the bottom line, face pushback and skepticism because they challenge long-held perceptions that a corporation’s relationship with …

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VIRTUAL REALITY to tackle REALITY

A new series of VR films is changing the way the organization raises awareness and funds. Though there’s still much to be learned about the power and potential of virtual reality—from the release date of upcoming VR headsets to how this nascent technology will shape entertainment, education, and social interaction—filmmaker Chris Milk has already arrived …

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Importance of corporate social responsibility

“CSR policies need to be considered as a core and inseparable component of the overall service or product offering.” Corporate social responsibility (CSR) has become one of the standard business practices of our time. For companies committed to CSR it means kudos and an enhanced overall reputation – a powerful statement of what they stand …

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21st Century Business : A force for “Good”

“I’d rather have a smaller part of something big than a bigger part of something small.” Jack Dorsey did something unusual last week.On Oct. 14, his financial services startup Square filed for an initial public offering, and Dorsey disclosed in the documents that he would give away 20 percent of the company to the Start …

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