SLSV

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Marrying CSR With Brand Objectives

Corporates have realised the need of conservation of resources in order to serve the consumers in decades to come. Across the globe, buyer behaviour is undergoing rapid changes, compelling brands across verticals to adjust and adapt to an interactive and technologically-advanced world. According to reports on buying behaviour of Indian consumers by KPMG, the customer …

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Corporate Social Responsibility – An overview

The year of 2000 is of high significance in the history of Corporate Social Responsibility (CSR)practices in the globe when Mr. Kofi Annan, the United Secretary General, launched the UN Global Compact (UNGC), the first CSR initiative at international level. UNGC is the embodiment of ten principles concerning Human Rights, Labour, Environment and Anti Corruption. …

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Companies Law Committee calls for increase in portion of CSR expenditure

Most sector experts say CLC’s recommendations on corporate social responsibly are welcome as they provide clarity    An increase in the portion of expenditure on corporate social responsibility (CSR) that companies can set aside for ‘overheads’, a five-year time frame for reviewing implementation by them and defining net profit for calculating CSR were among the …

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Corporate responsibility has to go beyond marketing

To be effective and credible, I really believe that corporate and social responsibility must be part of a business and not an add-on. Every company has its own mission, to do business, and that must be done by respecting human rights and the environment. This is only possible if a company really understands what this …

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