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Mar 8 2016March 8, 2016

Marketing key to return on corporate social responsibility investment

Leave a Comment / Brand, Brand CSR, CSR, Information / By SLSV / March 8, 2016 March 8, 2016

The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University’s College …

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Mar 4 2016March 8, 2016

Interview – Hero MotoCorp’s CSR and sustainability vision: a greener, safer and equitable world

Leave a Comment / Brand, Brand CSR, CSR, India CSR Law, Information / By SLSV / March 4, 2016 March 8, 2016

Mr. Sethi is the Chief Information Officer and Head Corporate Social Responsibility (CSR) at Hero MotoCorp Ltd. – World’s largest two wheeler manufacturing company. Which are the main pillars of your CSR and sustainability strategy?

Mar 3 2016March 3, 2016

Video – The social responsibility of business

Leave a Comment / Brand CSR, CSR / By SLSV / March 3, 2016 March 3, 2016

Alex Edmans talks about the long-term impacts of social responsibility and challenges the idea that caring for society is at the expense of profit. Alex is a Professor of Finance at London Business School. Alex graduated top of his class from Oxford University and then worked for Morgan Stanley in investment banking (London) and fixed …

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Mar 2 2016February 29, 2016

Reliance Industries tops CSR spending chart

Leave a Comment / Brand, Brand CSR, CSR, India CSR Law, Information / By SLSV / March 2, 2016 February 29, 2016

Reliance Industries has emerged as the top company in terms of corporate social responsibility (CSR), having spent over Rs. 760 crore, followed by state-owned ONGC and IT giant Infosys, Parliament was informed today. In a written reply to Lok Sabha, Finance Minister Arun Jaitley said a total of 460 listed firms have so far disclosed …

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Mar 1 2016February 29, 2016

Why Corporate Social Responsibility is Essential for Brand Strategy

Leave a Comment / Brand, Brand CSR, CSR, Information / By SLSV / March 1, 2016 February 29, 2016

Corporate social responsibility is typically associated with large companies, not small businesses. But as companies of all sizes are quickly learning, social responsibility is a contemporary business imperative. In particular, education-driven initiatives are popular with small and mid-sized business owners. Two out of three mid-sized business owners say they are seeking to improve community engagement …

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