Corporate social responsibility (CSR) is rapidly turning into a buzz word that is revolutionising the dynamics of the corporate world. For countries in the Gulf, the CSR concept has become immensely popular. However, implementation of CSR initiatives differ strikingly from strategies adopted in the West.
MNCs are tapping their knowledge in analytics, software, cloud-based solutions to fix social problems. The best way of meeting corporate social responsibility (CSR) goals is by playing to your strengths.
According to a 2015 Cone Communications Global CSR study 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. Consumers overwhelmingly want CSR and corporations realize that it is imperative, this is nothing new.
As many as 460 companies spent a little over Rs 6,337 crore for CSR activities. Companies spent over Rs 42 crore towards ‘Swachh Bharat Kosh’ as part of their corporate social responsibility (CSR) activities in 2014-15, Parliament was informed on Tuesday.
THE ENVIRONMENT, education, society and safety are the keys to long-term business growth, Asia Cement co-managing director Napadol Ramyarupa said in an interview with The Nation. In 2014, the company celebrated its 25th anniversary by initiating the installation of solar cells at schools in Bangkok and in Nakhon Sawan, Phetchaburi and Saraburi provinces.
