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Responsibility as the new bottom line: six ways marketing is driving positive change

No one said it was going to be easy but we can achieve responsible marketing and it can be good for business… Marketing has a huge role to play in what Nick Purdon, a partner at Deloitte Digital, calls “the triple bottom line – people, planet and profit”. This is a view Puja Darbari, managing …

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A Drop in the Bucket: Varanasi’s Rainwater Harvesting Revolution

Varanasi faced a water crisis with its groundwater depletion. An initiative by IAS officer Himanshu Nagpal addressed this by reviving rivers and promoting rainwater harvesting. Varanasi, the ancient city steeped in history and religion, was facing a modern-day crisis – a depleting groundwater table.  Three of its eight development blocks were classified as “dark zones,” …

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PepsiCo India launches ‘RevolutioNari’ to empower 1 million women

PepsiCo India said it would be targeting undergraduate women in multiple disciplines, including STEM and Agriculture, underprivileged women, and senior secondary school students Pepsico India launches ‘RevolutioNari – A Revolution for the Nari’, to empower 1 million women in the country PepsiCo India launched the ‘RevolutioNari’ campaign on Wednesday, aimed at empowering 1 million women …

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Airports, airlines should have at least 25% women at various levels: DGCA

The DGCA said that the airports and airlines should periodically review the existing HR policies to remove any gender biases and to promote a positive work environment for women. The Indian airports and airlines should have at least 25 per cent women at various levels, the Directorate General of Civil Aviation (DGCA) suggested on Wednesday …

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Climate change threat hangs over haj pilgrimage as hundreds perish in heat

 Nearly 2 million Muslims will reach the end of the haj pilgrimage this week, but extreme heat has proved fatal for hundreds who began the journey last Friday to the Kaaba at the Grand Mosque in Mecca in Saudi Arabia. At least 562 people have died during the haj, according to a Reuters tally based on foreign …

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