Reliance Foundation to scale up its rural CSR initiatives

Its development models help 8.5 lakh rural population in two Telugu States

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Reliance Foundation (RF), a Corporate Social Responsibility wing of Reliance Industries Limited, plans to replicate and scale up its rural transformation initiatives across the country.

The Foundation has been focusing on rural transformation, health, education, sports for development, disaster response, arts, culture and heritage and urban renewal in 15 States across the country including the two Telugu States.

Mr. Jagannatha Kumar, CEO of RF and Mr. Vamsee Krishna Jasti, head of the Rural Transformation division of the foundation, said here on Thursday so far they had reached 8.5 lakh people in the two Telugu States through various projects.

The RF’s model was to work with the communities, identify their needs, prepare a village development plan and help them in those areas. The rural transformation wing took up activities four years ago but gradually forged partnerships with like-minded organisations, including government departments and universities, they said.

Wasteland development

About 6,600 hectares of land including wastelands were turned productive in the two States and in 2,300 hectares farmers were able to raise two to three crops. Over 2.3 billion litres of rainwater harvesting capacity was created through various structures to support nearly 1,000 hectares of land in Telangana villages and 11 villages have been made drinking water secure.

Reliance nutrition gardens were established to support 2,300 people across 13 villages in Telangana and they get fresh vegetables and fruits at their doorstep. Digital classrooms were provided in 85 schools, they listed out. About 3,000 youth were trained in various skills and over 2,000 of them were linked to employment opportunities. In Kamareddy , farmer producer groups were formed to help them get better price in the market.

“Our attempt is to create replicable and scalable models of development through direct action, with community participation and innovative use of technology. Now we reached a critical mass making a difference to the lives of communities,” said Mr. Jagannatha Kumar.

The Foundation on an average spends ₹600 crore per year on its CSR activities in the focal areas and so far spent about ₹3,000 crore across the country. The incomes of communities in the Telugu States where they worked went up from ₹30,000 to ₹80,000 and from ₹50,000 to ₹1 lakh, they claimed.

Article Source: The Hindu

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