Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.
Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed.
Presenting one such case study: MLNG
As the saying goes, ‘Today’s youth are our future leaders”. It is for that reason that numerous companies are focusing on creating CSR programmes which will help to develop and educate the younger generation to achieve higher.
Malaysia LNG Group of Companies (MLNG) is no exception, with its MLNG Choral Speaking Competition and Program Sentuhan Ilmu Petronas.
MLNG, in collaboration with the Bintulu District Education Office, has been organising the MLNG Choral Speaking Competition since 2012.
This competition is one of the organisation’s signature Corporate Social Investment (CSI) programme aimed at helping to nurture a love for the English language among the students of Bintulu.
MLNG Choral Speaking Competition provides a platform for Bintulu students to learn the English language in a fun manner outside the classroom setting.
In the three years, Bintulu schools have achieved increasingly better results in the state level Choral Speaking Competitions.
In 2012, while Bintulu was not represented in the Primary School levels, SMK Baru did get seventh placing. The following year 2013 saw SK Agama (MIS) Bintulu achieve fourth place in the Primary School category while SMK Baru advanced to sixth placing in the Secondary levels.
Last year, in 2014, SMK Agama (MIS) were the runners-up and also grabbed the Best Conductor Award for the Primary School Category while SMK Bintulu placed third among the Secondary schools.
This year, some 20 primary schools and eight secondary schools participated in the competition, bringing the total number of students involved to approximately 980. The event was witnessed by Abdul Muin B Hj Abdul Kassim, education officer of Bintulu District.
“Having operated in Bintulu for 37 years, MLNG has always been passionate about the welfare and wellbeing of the local people.
“So, imagine our delight when we were given the opportunity to make a difference in our children through Education,” Wan Mohd Muzani B Wan Muda, MLNG general manager of Technical Services, said in his speech at the ceremony.
Muzani further added that in the years that MLNG has been involved in this competition, they have observed a steady improvement in the standings of Bintulu schools at the state-level competitions.
“This upward trend is an encouraging sign that Bintulu schools and its students are an emerging force to be reckoned with.
“It is also a testament to the abilities of the boys and girls who performed for us right here in Bintulu,” he said.
This year’s Primary School champion was SK Agama (MIS) Bintulu while SMK Baru was crowned the Secondary School champions.
Aside from the Choral Speaking Competitions, MLNG was involved with Program Sentuhan Ilmu Petronas – a CSI spearheaded by the parent company – whereby the group has adopted SK Sungai Tisang in Bintulu.
The initiative saw Petronas Operating Units adopt underprivileged students with borderline results and provide monetary support, organise weekly tuition classes as well as experiential learnings activities to motivate and inspire them to improve their results.
Under this programme, MLNG adopted 40 children from Primary 2 and 3. The monthly experiential learning activities are facilitated and led by MLNG staff volunteers from various departments and backgrounds.
The activities follow a specific module developed by Petronas that would help students develop themselves beyond just classroom knowledge.
The activities are centralised around several constructive topics such as ‘Knowing Oneself’, ‘Knowing Others’ and ‘My Ambition’ among others. There were also other educational topics such as the multiplication table and the English language.
Overall, these programmes are part of MLNG and Petronas’ focus on sustainable development with the intention of bringing the conventional CSR programmes to a more advance level known internally as CSI.
“We are looking at making contributions that can sustain into the future and give longer lasting impact instead of a touch-and-go effort,” Norazibah Md Rabu, head of public affairs, MLNG said.
This case study was taken from here.