Detel, a trustworthy and value-for-money consumer brand, today announced a road safety initiative under Detel Foundation, CSR Wing of Detel. The brand that is widely known for its value-for-money products have taken this initiative of offering helmets at a very economical price with the objective of making ISI marked helmets affordable to all.
Across all states in India, wearing a helmet is mandatory. It applies not only to the driver but also to the pillion riders. As per section 129 of the Motor Vehicle Act also defines that the helmet should have a thickness of 20-25 mm with superior quality foam. In India, organized or ISI-certified helmets are in the range of INR 1500-2000 that is currently about 65-70% of the helmet market.
With #DetelSafe2WheelDrive, Detel and Detel Foundation ensure that the road safety issue is addressed with a solution-based approach. If people are purchasing the spurious helmet because of its low cost, then Detel is determined to provide better options in an economical range.
Sharing his viewpoint, Dr. Yogesh Bhatia, Founder, Detel says, “Since the inception of the Detel, we have been striving to understand the needs of common people and provide most economical solutions in its lieu. With the support of Detel Foundation, we are adamant to combat the road safety issues with the most economical ISI marked helmets. We are also planning to invest a part of its profit in promoting the road safety hazards across India more vividly.”
Commenting on the same, Mrs. Gitika Bhatia, Founder, Detel Foundation said, “ Helmets are not just an accessory but are the most important safety gear that can improve the chances of survival. In a bid to promote road safety campaigns, we are encouraging two-wheeler riders and pillion-riders to always wear helmets. As a responsible corporate, we support this initiative to promote adoption of helmets and reduce the number of fatalities occurred by road accidents.”
Despite Government strictness on manufacturing, stocking, and selling of helmets that do not comply with the Indian Standard Institute (ISI) the roadside helmet captures 30 % of the market because of its cheap cost, the majority of two-wheeler users in India opt to use just to avert a police challan. These cheap helmets provide safety next to nothing.
Article Credit: cxooutlook